It's not what you look at, it's what you see
Henry David Thoreau was very precise in that statement. What is looked at is available to everyone. What is seen is not. Seeing is personal. It carries interpretation, memory, imagination.
Some people look at a place and see only what is physically there. Others see history, possibilities, layers that go beyond what is immediately visible.
That difference becomes clear when watching children. They look at ordinary objects and see monsters, swords, vehicles. What exists is transformed by what is perceived.
Between looking and seeing, there is a subtle but decisive gap. Looking can happen without attention. Seeing requires presence.
It is easy to deceive oneself, or to be deceived, by failing to see what is obvious. Strong emotions and deep prejudices often act as blinders.
Seeing is harder than looking, especially when what is seen demands action. Awareness carries responsibility.
In a fast-paced world, many people barely look. Fewer still take the time to truly see.
See also: Quanto tempo leva uma aranha para dar a volta ao mundo, The speed of things, Muito tempo ou pouco tempo_